Changing the face of Entrepreneurship

We're looking to build with and invest in entrepreneurs building the technology of the future.

Here's a guideline for what we're looking for when co-founding & investing:

1. Who's being served?

We build and invest in innovations that are solving important issues faced by women and people of color in the United States. The primary consumer and company headquarters must be based in the U.S.

2. Which industries do we like?

We only build and invest in companies whose primary product is software. This predominantly falls into four main verticals: 

• Marketplaces & Small Business SaaS
• Digital Health & Wellness
• EdTech & Future of Work
• FinTech & InsurTech

3. Which industries do we avoid?

Beyond serving women and multicultural consumers, there are some industries in which we do not invest:

• No hardware or physical products
• No vice (alcohol, gambling, etc.)
• No dating
• No biotech/pharmaceuticals
• No crypto
• No social media

4. What stage do we co-found?

We co-found with founders who are pre-seed. During this stage, we invest sweat equity (team, tech, marketing, and resources) to build a working prototype or MVP to prove that the product fulfills a market need.

5. What stage do we invest?

Once we've co-founded and have successfully launched the concept to market we invest $150K – $350K (convertible notes) in seed-stage capital. We define 'success' as:

• Working prototype or product in the market
• The company has acquired customers and has proven traction
• Rounds are $2M or less with valuations/valuation caps that are $10M or less